Customer Experience: Win More Customers with Service Design

Thomas Stewart & Patricia O’Connell Today’s customers are constantly bombarded with new innovations, services, and products. How do you stand out when your money is just as green as the bank’s down the street?

In this session, Tom Stewart and Patricia O'Connell, authors of the book "Woo, Wow, and Win," will share what service design is (and isn't) and why it's important to serving your customers and standing out in the crowd. They'll discuss the science behind the framework and how you can design your company around service. You'll also learn the 5 elements of service design and hear about companies who've successfully implemented these practices within their organizations.