Commercial Pricing Strategies

Get the latest pricing strategies, news, and tactics from the leaders in commercial banking.

  • 6 Ways Your Bank Can Price Better for Risk

    6 Ways Your Bank Can Price Better for Risk

    When the economic cycle inevitably turns, how your bank fares will likely depend on how well it prices for risk. Here are 6 ways risk gets mispriced and thoughts on how to correct those mistakes.

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  • The State of Commercial Banking Report

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  • What Commercial Bankers Should Do When Clients Test Them On Price

    What Commercial Bankers Should Do When Clients Test Them On Price

    How should bankers handle those moments when their clients "test" them on their deal price? Are there ways to avoid that moment? Or, if it's inevitable, to actually benefit from it?

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  • Meeting ECB Profitability Standards

    Meeting ECB Profitability Standards

    The European Central Bank's recent review of bank profitability and business models found widespread deficiencies and set new requirements. What must your bank do to meet the ECB's new standards?

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  • Why Does Fee Incidence Vary From RM to RM?

    Why Does Fee Incidence Vary From RM to RM?

    We took a deep dive into our data to uncover why fee incidence varies from RM to RM and what the top RMs do to beat the competition.

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  • Is It Time for Your Bank to Implement Performance-Based Pricing?

    Is It Time for Your Bank to Implement Performance-Based Pricing?

    How widespread is the practice of performance-based pricing? And should your bank consider implementing this pricing practice? Gita Thollesson has the answers.

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  • Measuring RM Performance: Proving Impact & Dispelling Myths

    Measuring RM Performance: Proving Impact & Dispelling Myths

    How valuable are your bank's top RMs? What do they do that produces better results than their peers? And how can you take what makes these RMs great and scale it to the rest of our sales team?

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  • The State of Commercial Banking: Jan. 2019 Market Analysis

    The State of Commercial Banking: Jan. 2019 Market Analysis

    Get insights into what happened across the U.S. commercial lending market in 2018, as well as insights on why these trends occurred and thoughts on how some banks rose above the rest.

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  • How Banks Can "Uberize" Deposit Pricing

    How Banks Can "Uberize" Deposit Pricing

    What deposit strategies and tactics should banks be employing in a rising rates environment? And what lessons can Uber offer on how to attract and retain properly priced deposits?

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  • What's Driving Value at Banks?

    What's Driving Value at Banks?

    Banks measure all sorts of key performance indicators. Jeff Marsico of The Kafafian Group explains which metrics show the strongest connection to how financial institutions are valued.

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  • 3 Problems You Avoid When You Have a Pricing Tool You Can Use Earlier in the Deal Process

    3 Problems You Avoid When You Have a Pricing Tool You Can Use Earlier in the Deal Process

    What would happen if you could use your pricing tool earlier in the deal process? Well, you'd avoid these three common problems, for starters.

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  • Calculating Cost of Funds: Strip vs. WAL Funding, Part 2

    Calculating Cost of Funds: Strip vs. WAL Funding, Part 2

    Calculating cost of funds using Weighted Average Life (WAL) funding is easier than Strip funding, but Strip is more accurate. How much does that accuracy matter?

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  • Winning Tactics of the Top Commercial RMs, Part 2

    Winning Tactics of the Top Commercial RMs, Part 2

    What separates the best commercial relationship managers from the rest? A look at how top RMs deliver tangible value, act as trusted advisors, and find ways to outmaneuver the competition.

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  • Calculating Cost of Funds: Strip vs. WAL Funding

    Calculating Cost of Funds: Strip vs. WAL Funding

    Some banks calculate cost of funds using Weighted Average Life (WAL) funding, while others use Strip funding. What are the differences between them and which method should your bank choose?

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  • How Poor Pricing Kills the Impact of Your Bank’s Cost-Cutting

    How Poor Pricing Kills the Impact of Your Bank’s Cost-Cutting

    Cutting costs in the bank's back-office commercial loan operations won't help you if your front-end pricing process is broken. Fixing pricing first has a much greater impact on the bottom line.

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  • Does Your Commercial Bank Have a CRE Dependency?

    Does Your Commercial Bank Have a CRE Dependency?

    If your commercial bank has grown reliant on CRE loans, it could lead to trouble in the future. How can your bank steer clear of this danger?

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  • Improving Pull-Through Rates With Better Tactics and Better Tech [Podcast]

    Improving Pull-Through Rates With Better Tactics and Better Tech [Podcast]

    Jim and Dallas discuss insightful and interesting tactics to help you improve your pull-through rates in this episode of the Purposeful Banker.

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  • Loan Pricing & Profitability Modeling - Setting (and Updating) ROE Targets

    Loan Pricing & Profitability Modeling - Setting (and Updating) ROE Targets

    How to set your target return on equity (ROE) objectives to create a strong pricing discipline and control loans you win and which ones you decide not to pursue.

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  • Commercial Banks: Set Your Strategy, Target Your Customers, Then Execute

    Commercial Banks: Set Your Strategy, Target Your Customers, Then Execute

    Jim Young chats with Jeff Marsico, EVP at The Kafafian Group and writer of the blog, Jeff for Banks, on the importance of defining who your customers are and building a strategy to target them.

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  • Winning Tactics of the Top Commercial RMs, Part 1

    Winning Tactics of the Top Commercial RMs, Part 1

    Why is it that top commercial relationship managers win deal even when they're not offering the lowest rate? Learn the tactics that separate the best RMs from the rest.

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  • Aligning Your Bankers' Self-Interests

    Aligning Your Bankers' Self-Interests

    Why are the toughest competitors for a commercial deal sometimes working at the same bank? And how can you align your commercial bankers so they're working toward the same goals with each customer?

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