Cultural Change: Leveraging Behavioral Economics to Make Your Bank More Successful

Have you ever wondered why your coworker made that completely irrational choice? Turns out, a lot of human behavior isn’t as rational as we tend to believe.

In this session, Kristen Berman, Co-founder of Common Cents Lab and Irrational Labs, shares why we act irrationally and how your bank can use insights from human behavior to improve its business. She'll bring real life examples from a variety of companies who’ve used behavioral economics in an innovative way and you’ll walk away with information you can use at your bank AND in your personal life.