The Psychology of Pricing

Your offering needs to have the features clients want, and a price they are willing to pay. This comes down to value. But how do you communicate this value to the client? That really matters, because if value is lost in communication, it might as well not be there.

In this webinar, David Chung and Matthew Jackson of Simon-Kucher & Partners will look at the psychological side of presenting your offer and its pricing, and share insights on client buying behavior. Understanding decision psychology could be the difference between winning clients or watching them go elsewhere.

Key Takeaways

• Tangible tactics to structure and communicate the best deals
• The value of providing options for your customers
• Real-world insights into client buying behavior