What is Relationship Pricing?

Bankers often have different things in mind when term "Relationship Pricing" arises. In truth, they're usually only thinking about one aspect of the concept. This piece lays out all the parts that come together to form a powerful whole for top performing commercial banks. 

About the Author

Carl Ryden

Carl Ryden has deployed pricing management solutions in hundreds of financial institutions, ranging from banks that span the globe to those that serve local communities. Beginning in 2009 with a blinking cursor and a blank screen, Carl developed PrecisionLender’s loan pricing system. Carl’s breadth of experience and passion for technology, finance, strategy, and software development give him a unique perspective on risk-based pricing. He has an MBA from MIT Sloan School of Management, a Master’s Degree in Electrical and Computer Engineering from MIT and a BS in Electrical Engineering from NC State University. Carl has written a number of articles specifically relevant to bankers, on topics such as relationship pricing, purchasing cloud-based solutions, and the impact artificial intelligence will have on the industry.

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Building Your Commercial Bank Around Relationships
Building Your Commercial Bank Around Relationships

Commercial banks may talk about being relationship-based in their sales, but are they set up to execute tha...

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Is Your Commercial Bank Truly Relationship-Based?
Is Your Commercial Bank Truly Relationship-Based?

Relationship banking is a concept that's very important to commercial banks, but are they actually deliveri...

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