Through the first seven chapters of “Earn It, Building Your Bank’s Brand, One Relationship at a Time,” we spent a lot of time talking about why pricing is so important, who should own the pricing process, and how to create a customer-centric approach to pricing.
But how do you start turning these concepts into reality within your bank? What tools are needed in order to make this work? And how can you build a pricing culture that fosters better, deeper conversations with your customers?
What you need is a pricing ecosystem.
Chapter 8 explains the concept of a pricing ecosystem and deconstructs each tool that goes into making one. We delve deeper into why each piece is needed and how you can begin to build these systems and processes within your bank – creating greater transparency along with increasing efficiency.
"Earn It" is now available to purchase! Buy it here: https://theearnitbook.com/
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