Chapter 12: How Will You Earn It in the Future?

January 25, 2017 Drew Walters

In Chapter 11 of “Earn It: Building Your Bank’s Brand One Relationship at a Time,” we discussed the importance of progress over perfection and how to avoid paralysis by analysis. And up to this point, we’ve focused on what your bank needs now. But the industry’s landscape is changing at a rapid pace, so how will your bank “Earn It” in the future?

That’s exactly what we cover in Chapter 12. You’ll learn about the power of Artificial Intelligence and why banking is the perfect industry to take advantage of this technology. If implemented properly, AI amplifies human decision making through useful and contextual insights. Most importantly, it allows bankers to focus on what really matters: building strong, long-lasting relationships.

"Earn It" is now available to purchase! Buy it here:

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