A lot of pricing is based on behavior that's not as rational as people tend to believe. Kristen Berman, Co-Founder of Irrational Labs and Common Cents Lab, studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. She's also co-authored a series of workbooks with Dan Ariely, author of "Predictably Irrational," that are being used at companies like Google, Intuit, Netflix and more.
Join Kristen as she helps you explore ways your organization can use insights about human behavior to improve your product and marketing. She will bring examples from a variety of companies to highlight our irrational behavior. You'll come away with information you can use at your company AND in your personal life.
You'll learn:
- How to take research-backed concepts and make them a reality at your company.
- Lessons from those who have successfully applied these tactics at their companies.
- How to expand your thought leadership within behavioral insights.
