So much happened on the third and final day of BankOnPurpose. To help you sort through the mountains of useful information that was shared, here are some highlights in the form of memorable quotes from each speaker.
How to Build a World Class Culture in 3 Easy Steps
by Mikey Trafton – Co-Founder, Rent Rebate
“The culture itself is not what makes an employee good or bad, it’s the culture fit.”
“We want to be an elite team instead of a team of elites.” – Trafton on his company, Blue Fish
“Most companies don’t hire for culture a all. They focus on skills and they ignore the culture.”
“You can’t open it up to the whole company to create the culture.”
“You need to have weed-out questions. Candidates are so good at telling you what you want to hear.” – Mikey on the application review proces.
Architecting the Customer Experience
by Mike Bosworth, Founder, Mike Bosworth Leadership
“Great sales people are unconsciously competent. They do it intuitively. They don’t have a model. The holy grail of sales improvement is figuring out what those top 20% do.”
“Most people think of selling as “Persuasion.” That’s a PUSH approach. True influence is a PULL.”
“You cannot force me to trust you. However, you can influence my decision, and what influences my decision is your level of trustworthiness. – Mike quoting John Blakey, author of “The Trusted Executive.”
“You can’t learn to do it, you have to do to learn it.” – Mike on the skill of storytelling
“If you can learn to connect on purpose, following a proven structure, you can beat a top 20% salesperson who’s doing it intuitively. Because they’re not doing it on purpose.”
Panel – What Does All of this Mean for YOUR Bank?
Jill Castilla (CEO, Citizens Bank of Edmond)
Todd Classen (Director, Moody’s Analytics)
Sean Doherty (President, Asset Management Group)
“I’m an asset liability nerd. That’s how I fell in love w/ community banking.” – Jill
“You’re not doing yourself enough justice in telling your story about what your impact is in the community.” – Todd, speaking as an observer of the banking industry.
“We are this great social conscience engine of our communities. Many times we’re the heart and soul of it.” – Jill
“Have a story that you can tell about your bank that shows, ‘Here’s how every decision you make impacts the results at the end of the day.’ ” – Sean
“If we manage by fear, we’re working in the wrong business. We have to have some conviction in order to understand where we’re going.” – Sean
About the Author
Jim Young, Director of Communications at PrecisionLender, is an award-winning writer with experience in a range of positions in media and marketing, from reporter to website editor to content marketer. Throughout his career has focused on the story – how to find it, how to understand it, and how best to share it with others. At PrecisionLender he manages the many ways in which the company shares its philosophy on banking and the power of relationships Jim graduated Phi Beta Kappa from Duke University and holds a masters degree in journalism from Columbia University.More Content by Jim Young