We believe in bankers.
We believe in who they are and what they do. Banks play an essential part in building the communities they serve.
When we look at bankers, we see George Bailey, the hero of “It’s a Wonderful Life.” His bank, Bailey Building & Loan, was a cornerstone in the foundation of his town, Bedford Falls.
Nowadays though, it seems like when others look at bankers, they see the villains from “The Big Short” or “Too Big to Fail.” They see faceless corporate entities that are short on empathy and savvy. They don’t just think banks are out of touch; they don’t think there’s any “touch” there at all.
It’s a huge disconnect, some of which is based in perception and some of which is based in reality. We want to help banks bridge that gap and regain their image as community pillars and relationship builders.
That’s why we wrote: Earn It: Building Your Bank’s Brand One Relationship at a Time. It’s about – to borrow a phrase from a current presidential candidate – “Making banking great again.”
We believe the path to that greatness begins with the banker/customer interaction. Banks need to work backwards from there, building everything at their institutions around ensuring those connections with customers become stronger and stronger.
The best indication you’re doing it right? Pricing. Figure this out, and the rest falls in to place. If you can price correctly, then you find that critical spot in which the bank is building both its bottom line and its brand, thanks to stronger relationships with its customers.
That’s what we believe. We believe it so strongly that we wrote a book about it. We hope you’ll read it.
"Earn It" is now available to purchase! Buy it here: https://theearnitbook.com/
About the Author
Jim Young, Director of Communications at PrecisionLender, is an award-winning writer with experience in a range of positions in media and marketing, from reporter to website editor to content marketer. Throughout his career has focused on the story – how to find it, how to understand it, and how best to share it with others. At PrecisionLender he manages the many ways in which the company shares its philosophy on banking and the power of relationships Jim graduated Phi Beta Kappa from Duke University and holds a masters degree in journalism from Columbia University.More Content by Jim Young