Aligning Pricing Tactics with Bank Strategy

March 13, 2017

Pricing is, perhaps, the most effective tool we have to steer the bank. Unfortunately, far too often, the individual pricing decisions we make don't align with the bank's overall goals for growth, profitability, and risk mitigation.

So, how do we ensure that we are all moving in the right direction?

In this session, Dallas Wells, our EVP of Banking Strategies shares his thoughts on...

  • Aligning pricing with the bank's overall strategy - why and how
  • Pricing tools - making them work for us, rather than against us
  • Common road blocks - and some approaches to overcoming them
  • Process recommendations - to help keep things on track

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