Chapter 8: Building a Pricing Ecosystem

September 15, 2016 Maria Abbe



Through the first seven chapters of  “Earn It, Building Your Bank’s Brand, One Relationship at a Time,” we spent a lot of time talking about why pricing is so important, who should own the pricing process, and how to create a customer-centric approach to pricing.

But how do you start turning these concepts into reality within your bank? What tools are needed in order to make this work? And how can you build a pricing culture that fosters better, deeper conversations with your customers?

What you need is a pricing ecosystem.

Chapter 8 explains the concept of a pricing ecosystem and deconstructs each tool that goes into making one. We delve deeper into why each piece is needed and how you can begin to build these systems and processes within your bank – creating greater transparency along with increasing efficiency.

"Earn It" is now available to purchase! Buy it here:


About the Author

Maria Abbe

As a Content Manager here at PrecisionLender, Maria develops the messaging, stories and content pieces for prospects and current clients – showing them the value in PrecisionLender. Her passion for serving others is evident as she leads the volunteer program here at PrecisionLender. Maria’s ability to be organized and constructive, along with her ability to be practical makes her an exceptional addition to our team.

More Content by Maria Abbe
Previous Article
Earn It – Chapter 8: Building a Pricing Ecosystem [Podcast]
Earn It – Chapter 8: Building a Pricing Ecosystem [Podcast]

Banks spend as much as 70% of their total technology budget on maintaining their core systems, but that’s n...

Next Article
The Psychology of Pricing [Podcast]
The Psychology of Pricing [Podcast]

Understanding decision psychology could be the difference between winning clients or watching them go elsew...