In Chapter 8 of “Earn It: Building Your Bank’s Brand One Relationship at a Time,” we introduced the concept of a pricing ecosystem and took a look at which tools are needed to make one.
Before you start shopping in earnest, make sure to read the next installment – Chapter 9 “Choosing the Right Tool.”
In this chapter, we address the common mistakes banks make when buying tech and also describe how you can “underwrite” the promises of various vendors. You’ll also learn what you should look for in a pricing tool and how to build a lasting relationship with the vendor you select.
"Earn It" is now available to purchase! Buy it here: https://theearnitbook.com/
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