Chapter 6: What Makes a Great Lender?

July 6, 2016 Jim Young

 

The Earn It book

Bank Director’s 2016 Compensation Survey identified what it termed a “mini-crisis for the banking industry” – a lack of commercial lenders. 

Banks known they need them, and they’re willing to pay for them; still, good commercial lending talent is proving hard to find.

This leaves banks with two alternatives. A) Look even harder for top lenders to attract or B) Develop great lenders from their current talent pool.

What would it look like if your bank took option B?

That’s the focus of Chapter 6 of Earn It: Building Your Bank’s Brand One Relationship at a Time.

In the previous chapter we made the case for a Chief Pricing Officer, someone who can take the bank’s overall pricing strategy and implement it. But even the most talented CPOs are only as good as the commercial lenders they manage.

In Chapter 6, we’ll show just how much of an impact the best lenders can have on their bank’s bottom line and explain why it’s inefficient to spend much time worrying about improving the worst performers. We’ll also look at the traits that great lenders share and how those traits can be developed in the lenders on the current payroll.

"Earn It" is now available to purchase! Buy it here: https://theearnitbook.com/

 

About the Author

Jim Young

Jim Young, Director of Communications at PrecisionLender, is an award-winning writer with experience in a range of positions in media and marketing, from reporter to website editor to content marketer. Throughout his career has focused on the story – how to find it, how to understand it, and how best to share it with others. At PrecisionLender he manages the many ways in which the company shares its philosophy on banking and the power of relationships Jim graduated Phi Beta Kappa from Duke University and holds a masters degree in journalism from Columbia University.

Follow on Linkedin More Content by Jim Young
Previous Article
Are You the Bank of Last Resort?
Are You the Bank of Last Resort?

When it comes to pricing, is your bank the Bank of Last Resort? Read on to find out the answer, and, if so,...

Next Article
What is SaaS, and Why Should Banks Care?
What is SaaS, and Why Should Banks Care?

After the financial crisis and the tidal wave of new regulations that it spawned, bankers finally feel that...

Move your bank from cost-centric to customer-centric.

Learn How
×

Enjoy what you're reading? Get new content straight to your inbox.

!
You're signed up to receive content!
Error - something went wrong!