Chapter 10: Get Your Lenders to Engage, Not Revolt

November 16, 2016 Maria Abbe


In Chapter 9 of “Earn It: Building Your Bank’s Brand One Relationship at a Time” we discussed the seemingly daunting task of choosing the right pricing tool for your bank by breaking the process down into bite-size, actionable pieces. We addressed how to pick the right vendor and then build a healthy relationship with them.

Now it’s time to put all of that into practice. Chapter 10, “Get Your Lenders to Engage, Not Revolt,” is filled with insights on how to build a culture at your bank that embraces change, and then how to turn that concept into reality. You’ll learn what pitfalls to avoid during the roll out, as well as tips for training your relationship managers and ways to ensure widespread adoption of the tool.

"Earn It" is now available to purchase! Buy it here:




About the Author

Maria Abbe

As a Content Manager here at PrecisionLender, Maria develops the messaging, stories and content pieces for prospects and current clients – showing them the value in PrecisionLender. Her passion for serving others is evident as she leads the volunteer program here at PrecisionLender. Maria’s ability to be organized and constructive, along with her ability to be practical makes her an exceptional addition to our team.

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