Your Bank’s Got Heart, But What About Its Brain?

May 12, 2016 Jim Young

 

Scarecrow

You know the “heart” of your bank – the core – is important. It’s where all the bank’s transactions are tallied and everything is balanced.

But it’s not where the bank makes money. That’s what the “brain” is for.

What makes up the bank’s brain? And why aren’t banks giving it the love it deserves?

Dallas Wells explains it all in his latest article for Western Independent Banker.

Value Chain Chart

The post Your Bank’s Got Heart, But What About Its Brain? appeared first on PrecisionLender.

 

About the Author

Jim Young

Jim Young, Director of Communications at PrecisionLender, is an award-winning writer with experience in a range of positions in media and marketing, from reporter to website editor to content marketer. Throughout his career has focused on the story – how to find it, how to understand it, and how best to share it with others. At PrecisionLender he manages the many ways in which the company shares its philosophy on banking and the power of relationships Jim graduated Phi Beta Kappa from Duke University and holds a masters degree in journalism from Columbia University.

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